Case study

Imgry

Client: ImgryIndustry: Marketing tech / creative toolsServices: Creation, Clarity

Challenge

Imgry needed a B2B image automation and publishing tool so teams could create on-brand visuals from curated templates.

Strategy

A six-person design team ran discovery workshops, mapped flows, and built the template + UI system with product and graphic designers working together.

Full story

Imgry is an emerging image automation, design and publishing tool. This B2B product is to be used by businesses to boost their marketing by easily creating image-based content from well-curated pre-made templates.

The design team consisted of 6 people - 3 product designers and 3 graphic designers. One of the product designers was responsible for conducting discovery workshops with the client to validate ideas from a product standpoint. The other two designers translated the vision into the user interface and were also responsible for user research, designing flows and mapping. The graphic designers helped c

Outcome