Creation
This is the main work: product design, web UX, MVPs, and interfaces people can use.
Explore CreationPhoenux
Phoenux is a product design studio We design products people actually want to use.
- Sendoso
- Unlayer
- Foodics
- SlashExperts
- Yaqeen Institute
- Governata
- Dealpath
- Matellio
- AdVu
- Darul Qasim
- Dunkin'
- Tintash
- SuiteBuddy
- Illumi
- Axehedge
- Spark
- DevNation
- Teem
- Imgry
- Relevic
- Voyager
- Sendoso
- Unlayer
- Foodics
- SlashExperts
- Yaqeen Institute
- Governata
- Dealpath
- Matellio
- AdVu
- Darul Qasim
- Dunkin'
- Tintash
- SuiteBuddy
- Illumi
- Axehedge
- Spark
- DevNation
- Teem
- Imgry
- Relevic
- Voyager
Selected work
Here’s some of the work.
01Sendoso
Touch builder · Product design
02Unlayer / Fintech App
Developer brand · Product design
03Foodics
Product design
Your product can look done and still feel unfinished.
When the structure is fuzzy and the interface fights people, they bounce. Good design is what makes them stay — long before anyone talks about search.
Launch or Rebuild
Same craft. Two ways in — depending on where you are.
Launch
Rapid MVP
Got an idea that’s ready to test? We’ll scope it, design it, and get a usable product in people’s hands — without the usual drag.
Let’s scope an MVPRebuild
Web Design & UX
Got something live that doesn’t feel right? We’ll rebuild the structure, interface, and system so it finally feels designed.
Let’s talk rebuildEntry points: UX AuditPositioning Sprint
How we organize the work
Clarity
We get clear on who it’s for and what to say — so design isn’t guessing.
View servicesDiscovery
Need reach after design? Search, AI visibility, and conversion — supporting the craft, not replacing it.
View servicesA few things we’ve shipped
Challenge: Rigid ordering, soft conversion, and design ops lagging MENA growth
Outcome: 95% market share + modular online ordering at Foodics scale
▸ Read case studyChallenge: App for novice traders to control their investments and hedge funds with ease.
Outcome: Upon final testing, power users were able to create strategies and use the app with relati
▸ Read case study
Challenge: Imgry is an emerging image automation, design and publishing tool.
Outcome: Based on different use cases, prototypes and use case flows were made
▸ Read case studyHow we usually work together
Design leads. Research and build support it. Reach comes later — only if you need it.
- 1
Understand
We figure out who it’s for and what has to be true.
- 2
Design
UX, interfaces, systems, prototypes — the craft.
- 3
Build
We ship it. MVP to production, depending on the job.
- 4
Extend
Conversion and findability — if and when you need them.
A few receipts
8
Years in business
Since 2016. Proven track record across industries.
15
Years experience (per founder)
Founders carry 15+ years each.
50+
Startups → enterprises
Helped early-stage startups scale into enterprises.
20+
Nonprofits, 30%+ donations ↑
Supported institutions increase reach and fundraising.
Served: North America · MENA · Pakistan · Europe
What people say after we work together
“Phoenux didn't just redesign screens — they built a modular system that let our merchants feel unique while we scaled online ordering across MENA.”
“Phoenux have always delivered quality on time.”
“They shaped SlashExperts into a product that finally looks and works the way it should.”
Frequently asked questions
What does Phoenux actually do?
We’re a product design studio. We design and build things people use — MVPs, redesigns, interfaces, design systems. Strategy first when you need a brief. Reach later if the product needs to be found.
Who is this for?
Founders and teams who take product design seriously. If you want design as decoration after the fact, we’re probably not the right fit.
What’s Clarity, Creation, and Discovery?
Creation is the core — design and build. Clarity is the brief before we design. Discovery is optional support (search, AI visibility, conversion) when a finished product needs reach.
What’s the difference between a design agency and a freelancer?
A freelancer is one person; capacity and coverage stop when they do. A studio like Phoenux brings senior design judgment, systems, and continuity — plus strategy and build when the brief needs it. Freelancers fit small, isolated tasks; studios fit products that have to ship and keep shipping.
How do I choose a web design agency?
Choose partners who lead with product outcomes, show real case studies, size work by scope (not vague retainers only), and can hand off to engineering. Ask whether design is the core craft or an add-on. If you need SaaS UX or a rebuild, start from For SaaS or Contact.
Are you an SEO agency?
No. Design is the core. We can help with SEO, AEO, GEO, and conversion when it supports the product — we don’t lead with it.
Can you get us into ChatGPT answers?
We won’t promise that. Nobody controls what an assistant says. When we do discovery work, we make your product clearer and easier to retrieve — then we measure honestly.
Got something to design?
Tell us what you’re building. We’ll tell you what we’d do next — plainly.
Book a project call