Case study

Fintech App

Client: Fintech AppIndustry: FintechServices: Creation, Clarity

Challenge

Novice traders needed a mobile app to see accounts, positions, balances, news, and trades — without Wall Street complexity.

Strategy

Phoenux designed the mobile and web experience with a product design consultant and UI/UX pair, including a Create Strategy flow for setting thresholds beginners can share.

Full story

App for novice traders to control their investments and hedge funds with ease. The mobile app makes it easy to view your accounts, positions, and balances. You can view market indices and news, research stocks, and enter an array of trade types from the app.

The team consisted of a Product Design consultant, and two UI/UX designers - one for mobile app and another for website design. One of the app's features ‘Create Strategy’ allows the user to curate thresholds and parameters which can in turn benefit other beginners on the app. Upon some secondary research, it was found that this functionality is currently available only on the web. Moreover, there

Outcome