A large chunk of software engineering fresh graduates struggle to find jobs in the industry and usually spend 6 to 8 months in the process. There is a need for an end-to-end holistic solution that can help software engineering graduates get jobs, timely, in notable places.
The scope of the project was not so clear initially, so the team decided to interview some potential users of the platform, in order to gain a deeper understanding. The focus group consisted of 3 fresh graduates, 2 reruiters, and 2 lecturers - a representation of all possible types of target audience.
Key Takeaways:
Affinity Mapping:
After the interviews were done, our team shifted to a round of affinity mapping with the potential users and stakeholders to get a more closer look at the requirements of the platform.
Through this activity, it was highlighted that the students were adept with the use of sites like stackoverflow and expected a somewhat similar layout on this technical platform. Moreover, they require career guidance and collaboration abilities. Another pain point was the dull nature of existing learning platforms and the demand for certifications. On the other hand, the recruiters demanded an intuitive hiring management experience with qualitative data on the fresh grads. The teachers stressed more on cohort learning, recorded lectures, fair grading system, and incenctive to take more lectures.
Design Process:
The design team, for this project, consisted of a senior designer and researcher, a design lead, a graphic designer, and a product designer. The most challenging part of the design process was to figure out how we can help fresh grads choose their career path. To solve this issue, we decided to ask a short series of questions to the students while onboarding, which gave us insights into their interests and to plan their career paths.